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Marketing & Lead Generation Manager

  • Location:

    London, England

  • Sector:

    Marketing, Business Services

  • Job type:

    Permanent

  • Salary:

    £40000.00 - £45000.00 per annum

  • Contact:

    Cobalt Recruitment

  • Contact email:

    sosullivan@cobaltrecruitment.com

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  • Job ref:

    JN -112021-75250_1638879188

  • Published:

    07 December 2021

  • Expiry date:

    05 February 2022

  • Start date:

    asap

Marketing and Lead Generation Manager

This is an exciting opportunity to join a specialist property business in the residential finance market. It is a chance to take your career to the next level and own and grow the marketing within the company.

Responsibilities

  • Be responsible and implement campaigns that drive demand and qualified leads, with a focus on diversifying channels (website, SEO, digital advertising, email, etc.)

  • Ensure the data is up to date and install best practise and training within the business at all levels

  • Create concise content for the Website using WordPress. SEO and PPC will be minimal initially

  • Maintain company presence on social media platforms such as LinkedIn within company brand guideline.

  • Manage events including pre and post setup, promoting with advertising to relevant parties.

  • Develop a relationship with key journalist for press releases. Write and create copy and ensure visibility within all relevant touch points in the industry.

  • Be responsible for the advertising budget across all digital and print media and work with external agencies to provide material within brand guidelines.

Background

  • Professional services or B2B background is essential

  • Proven background in marketing with high percentage of work relating to lead generation.

  • Excellent communications both written and verbal.

  • Experience using CRM (Microsoft Dynamics) tools and an appreciation for the power of automation to drive sales efficiency's.

  • CIM, Marketing degree preferred.

  • Able to demonstrate event management and presentation skills.

  • Ability to multitask, prioritise and work efficiently under pressure.

Salary from £45,000 to £50,000 per annum.

If you are interested in this opportunity don't delay. Please forward your CV in word format straight away.

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