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Cobalt unveils refreshed brand identity and new website

Cobalt Logo   For Blog

Article posted by Cobalt Recruitment

​As a business we are navigating the Covid-19 crisis alongside you, balancing the need to flex to the many impacts of the crisis on us all, whilst looking to the future and how we can prepare for recovery.

“Despite the current challenges that we are all facing, we are continuing to look to the future here at Cobalt”, says CEO James Wakefield. “That's why we are launching the latest evolution of our brand, and the websites that underpin it”.

The global branding, developed over an 18-month process, aims to encapsulate our core values of quality and delivery, and is translated through a modern logo and visual identity to authentically represent who we are. Our complete website redesign and clear brand strategy designed dramatically improved user experience, underpinned by the latest technology that will allow us to focus our efforts on speaking to the right people about the right things.

“The changes to our brand identity reflect our 20 year history and DNA and our desire to demonstrate value and earn trust in everything that we do”, explains Wakefield. “The modern logo authentically represents who we are, and the website redesign and improved user experience will allow us to focus our efforts on speaking to the right people about the right things”.

Over the last 2 decades, Cobalt has grown from being a boutique recruiter in London into an international business which operates from offices in the US, UK, Germany, Singapore and New Zealand, and has become a leading recruiter for the Property, Construction & Engineering, and Financial Services & Accounting sectors.

“At times like these it is more important than ever to look forward and be the best business possible, for our people, our clients and our candidates”, adds Wakefield. “By rolling out this brand and undergoing this website evolution now, we will be able to both navigate the crisis and be in the strongest possible position to respond to the needs of our candidates, clients and colleagues as the recovery gathers momentum.”

What hasn’t changed, is our focus on demonstrating the true value of recruitment by leveraging decades of international real estate and construction. As part of our ongoing focus on the next decade, we have continued the work we started to update our visual identity and upgrade our websites.

Our commitment remains the same - to do what we can during and after this crisis and to help rebuild, support employment and create value in our specialist networks in real estate, construction and related sectors.

The entire Cobalt Team is united in our continued commitment to staying connected with you and adding value in any way that we can, to help you navigate this crisis and beyond. We hope you like the new website and if we can be of assistance in any form, please do not hesitate to get in touch.

We’re here if you need help defining a role or brief, specialist insight to help shape your ideas or expert help with your recruitment process. Just get in touch to arrange a conversation with one of the team or if you’re ready for us to find the perfect person for you, send us your brief.

If you’re looking for your ideal job send your CV to us to get started or search for the latest job vacancies and we’ll get the ball rolling.