Digital Marketing Executive

The Role

A leading provider of premium purpose-built student accommodation (PBSA) across the UK, are looking to appoint a Digital Marketing Executive to join its marketing team. They are known for delivering high-quality living experiences and exceptional customer service. With a portfolio of modern residences in key university cities, the are committed to creating vibrant communities that support students throughout their academic journey.

Key Responsibilities:

Management

• Managing and developing the digital marketing campaigns strategy including Paid Media and Paid Social Media.
• Managing relationships with external digital agencies.
• Managing digital marketing channels including, paid search, SEO, affiliate marketing, email marketing, paid social media, digital partnerships.
• Monitoring, analysing and reporting on all digital activities against KPIs
• Website content management and optimisation.
• Liaise with on-site teams, designers, and external agencies to ensure campaigns align with brand messaging, leasing goals and student needs.
• Work cross-functionally with sales, operations, and the rest of the marketing team to ensure cohesive messaging and consistent brand voice.

Digital Marketing Strategy

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Identifies trends and insights and optimizes spend and performance based on the insights. Stay up-to-date with digital technology developments and industry dynamics. Spot market opportunities and drive growth of the business.
• Brainstorms new and creative growth strategies through digital marketing
• Digital competitive market analysis as required.
• Updating the Digital Marketing Calendar ensuring it is kept up-to-date with activity.
• Coordinate digital elements of on-site campaigns designed to engage and retain existing students.
• Work with site staff to support digital signage, interactive campaigns, or social media activations.

Oversee all Digital Marketing Campaigns

• Work with the digital marketing agency to run and optimise digital marketing campaigns that generate leads which deliver to the firms occupancy and revenue objectives. This includes, but not limited to PPC and paid social media.
• Track KPI's and campaign performance across platforms using tools such as Google Analytics, Meta Ads Manager and in-house dashboards.

Website

• Optimise landing pages, user funnels and conduct A/B testing for content within the website.
• Support optimisation of the website in line with SEO best practice

What We're Looking For:

Confident using digital tools including Meta Business Suite, Google Analytics, Canva or Adobe Suite, email platforms, and social scheduling tools.

• Minimum of 3 years experience in a digital marketing role.
• Excellent communication skills, both written and verbal.
• Experience in real estate, accommodation, hospitality or retail preferred.
• Experience working with CMS and CRM platforms is essential.
• Strong presentation and copywriting skills.

This is an exciting opportunity for a digitally savvy marketing professional to support the delivery of multi-channel campaigns, drive brand awareness, and help enhance the customer journey across a range of digital platforms.